Rey ZMay 24, 20232 minPurchase Quotient Model: Decoding Customer Purchase IntentionsIn the world of marketing and consumer behavior, understanding what motivates customers to make a purchase is crucial for businesses. One...
Rey ZMay 10, 20233 minFRAMEWORKAIDA Model for Advertising: Classify, Strategize, and ImplementAIDA model stands for Attention intrest desire and action. This framework is used to understand the customer's journey through five...
Rey ZDec 23, 20223 minMARKETINGDoppelganger Marketing StrategyA Doppelganger marketing strategy is an effective approach for promoting a company's Unique Selling Proposition (USP) by leveraging a...